An iconic design that defends its shelf

ClientActegy

Revitive

Circulation booster

A next-generation circulation booster with an iconic, simplified design

Actegy Health approached Team Consulting to develop the next generation of their successful flagship product, the Circulation Booster. Its success had attracted many cheap imitations; to defend market share Actegy wanted a product with high visual impact at the point of sale, reduced cost of goods, a simple user interface and an iconic visual language.

At Team I was Lead Designer on the project, later taking on project management for the follow-up product, Revitive LV. During a workshop with Actegy and key opinion leaders we analysed competitor products and defined key demographics and their treatment needs to create a product roadmap.

Services

Competitor analysis & product roadmap
Brand experience definition
Industrial design
User interface simplification
Design for manufacture

The original Circulation Booster

The refinement of Revitive’s brand experience allowed the team to simplify the interface, removing unnecessary features to create a more iconic design.

Revitive concept rendering with green accents

Refining the design

Key elements were refined - the shape and feel of the electrode pads, and the rocker that allows for improved ankle movement - while the interface was reduced to a single dial and a handful of controls.