Work undertaken whilst a permanent employee at Team Consulting
Project brief: Develop a next-generation Circulation Booster with an iconic design that is visually impactful at the point of sale.
Actegy Health approached Team Consulting to develop the next-generation of their successful flagship product the Circulation Booster. Due to its success, the Circulation Booster saw many cheap imitations enter the market. At Team, I was the Lead Designer on the project, later taking on Project Management responsibilities for the follow-up product - Revitive LV.
In order to defend market share Actegy wanted to launch a next generation product with a high visual impact at the points of sale, reduced COGs, a simple user interface and an iconic visual language.
During a workshop with Actegy and key opinion leaders we analysed competitor products, defined key demographics and their treatment needs to create a product roadmap.
The refinement of Revitive’s brand experience allowed the team to simplify the interface, removing unnecessary features to create a more iconic design.
The team refined key elements of the design such as the electronic pad shape and feel; as well as the rocker which allows for improved ankle movement.
The outcome is Revitive – an iconic design that received an overwhelmingly positive response from the target demographic. The product also received a 2012 and 2013 Red Dot Product Design Award, followed by a further RedDot in 2016 for the new Revitive Medic.